GLOBAL CREATIVE AGENCY

SHAPING
SPORTS, GAMING,
MUSIC & CULTURE.

A Global Agency in Constant Expansion.

Scara is a global culture and experiences company shaping what's next across gaming, sports, music and live experiences.

We work with brands, creators, rights holders and communities to turn cultural insight into ideas, IPs and experiences people want to be part of.

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WE TURN AUDIENCESINTO COMMUNITIES.

// Sports · Gaming · Music · Live Experiences

We build experiences that turn audiences into communities and brands into part of the conversation.

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// SCARA ARCHITECTURE

How Scara Is Structured

PHYGITAL FANDOM

Scara Gaming

Creators, communities, gaming platforms, always-on fandom building, publisher drops, and native in-game brand integrations.

PHYSICAL-FIRST FANDOM

Scara Live

End-to-end league management, execution, production, broadcast & operations for sports. Creating arena IPs, music & culture festivals, ticketed physical experiences at scale.

SHARED INFRASTRUCTURE

Scara Tech

Unified campaign planning, audience performance analytics, creator & vendor logistics engine delivering measurable ROI.

// BY THE NUMBERS

Built on Real Relationships.

Every number here is a story.

Cups of Coffee

Powering every campaign brief

Global Clients

Brands, publishers & rights holders

Campaigns Delivered

Across 4 countries

// GLOBAL PARTNERS & CLIENTS

Trusted by Industry Giants.

Working with the best in the game.

// WHAT WE DO

Capabilities &
Loadouts.

Services built for speed, global reach, and real-world impact.

Brand Strategy

Influencer Partnerships

Gaming Campaigns

Sports Events

Live Experiences

PR & Communications

Esports

In-Game Integrations

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// LEADERSHIP & VISIONARIES

Built By Industry Veterans.

Manoj George

Founder

20+ years across sports, gaming and entertainment.

Mazher Ramzanali

Business Head, Scara Live

15+ years in branding, culture and sponsorship.

Santosh P

Co-founder, Scara Live

16+ years building live experiences and entertainment.

Vikas Chand

Sports Business Head, Scara Live

20+ years in sports marketing and fan engagement.

Karan Khurana

Head of Publisher Business, Scara

10+ years in publisher partnerships and business development.

Arun Sadasivan

Head of IP Business, Scara

15 years across sports, media and entertainment.

Nathaneal Slabbert

Head of Global Operations, Scara

16+ years in esports production and management.

Zerah Gonsalves

Creative Strategy & Business Operations, Scara

Esports veteran blending creative strategy, gaming and business.

Akhil Gokul

Head of PR & Social Media, Scara

PR, social and digital content specialist shaping brand conversations.

Ranjit Dhoran

Project Manager, Scara

Campaign planning, project management and client servicing specialist.

Hariharan Sunder

India Ops Head, Scara

Live events specialist across culture, gaming and music.

Laurent Dumeau

Senior Advisor

International media and sports leader in strategy and growth.

Harry T

Strategic Advisor

Partnerships and growth strategist across sports, gaming and entertainment.

Jayaganesh Sabapathy

Advisor

Sports broadcasting and distribution expert across global markets.

THOUGHT LEADERSHIP & PRESS

Insights & Media.

Interviews and stories by Scara for the world of culture.

// INTERVIEWS & STORIES

// WORK WITH US

Got Something
Worth Making
Noise About?

Ready to create combat-ready content across sports, gaming, music and physical fandom? Reach out to our team.

contact@scara.gg

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// MUMBAI OFFICE

SCARA GAMING PRIVATE LIMITED
Office Number HD-648, C-20, WeWork Enam Sambhav, G-Block Road, Bandra East, Mumbai, Mumbai Suburban, Maharashtra-400051.

$3T+Global Entertainment & Media Market◆$187.7BGlobal Gaming Revenue◆3.58BGamers Worldwide by 2025◆$1.18TLive Events Market by 2032◆600M+Gamers Across India, MENA & Turkey◆1B+Internet Users in India◆97%Mobile-First Youth in India◆80–90%+Smartphone Penetration in Gulf Markets◆$3T+Global Entertainment & Media Market◆$187.7BGlobal Gaming Revenue◆3.58BGamers Worldwide by 2025◆$1.18TLive Events Market by 2032◆600M+Gamers Across India, MENA & Turkey◆1B+Internet Users in India◆97%Mobile-First Youth in India◆80–90%+Smartphone Penetration in Gulf Markets◆

Design and Created by GG Space

SHAPING SPORTS, GAMING,MUSIC & CULTURE.